In today’s market, your house is going to sell and most likely, quickly. Whether you have a good agent, bad agent or no agent, a sign in your yard is going to entice an offer. There’s a housing shortage here in Austin, and for sellers, this is excellent. Folks just like you are cashing in on this frenzy by selling their houses in record time. But for some, money is being left on the table. Here are some top key point for listing any house.
There are a few key points to consider when you’re selling your home. Missing the mark on these can be costly, and you don’t want to blow this opportunity. Although any professional agent should be able to guide you along this process, only the best have outlined methods to capitalize maximally. The following factors must be considered when you list your home.
Not all offers are created equal.
When two buyers offer the exact same amount of money for your house, there’s a very slim chance that all other factors in that offer will be the same. When an agent submits an offer to another agent, it’s in the form of a contract. And in that contract there are countless options and addendums that the buyer can configure to their benefit, to your benefit or just logistics of the transaction. If you are going to list your home, make sure that there’s a specific plan to analyze each offer so you can choose the best one for you.
I already discussed the probability of getting offers on your house. It’s going to happen. But it can happen too quickly. If your house is listed before you prepare it for sale, you’re leaving money on the table. Let’s not do that. Staging, cleaning, smells, clutter, and the entire presentation matters. This doesn’t mean that you need to fix every paint chip or broken tile. It does mean that you should scrutinize how possible buyers will perceive your house in relationship to what they’ll pay for it. If they fall in love with it, they’ll probably pay more. If they feel like they are settling, that extra cash may not be available. Having a presentation strategy is crucial to receiving the best offers.
Timing makes a difference.
Maybe it’s a ‘Coming Soon’ announcement, an open house for local brokers, or simply going live in the MLS, there’s opportunity in the timing of these events. Too many days on the market turns away buyers. Timing things right the first time is key. It’s not just marketing events either. The availability of the house is also important. Scheduling your calendar and making the house available for prospects to visit will maximize your efforts.
In summary, although your home will sell, there are multiple avenues for leaving money on the table. These top key points can make or break the opportunity you have in front of you. If you’d like to collaborate on the listing of your home and have questions about my process, contact me today to create a strategic, customized listing plan.
Alex Jaffe is a licensed REALTOR® living within Northwest Austin and represents sellers that hope to gain from today’s market. He is an advisor with a specific process for comparing and presenting offers to his clients and proceeding towards the seller’s goals accordingly. To schedule a conversation specific to your home/address, contact Alex today – with no obligations – this is a free, no pressure discussion designed to answer your questions.
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